Take Your Marketing To The Next Level with an SMS Solution
People are now fully embracing mobile communications far beyond their use for voice contact. What this means is that more people are happy and willing to receive and review marketing message via their mobile. Mobile devices have become a primary tool for communication so much so that you can now see that most people can't seem to live without their mobiles. They always carry it with them at all times.
From this simple fact, it's proven that business has to start to take on utilising SMS as part of any essential marketing strategy because of its great potential for instant access to consumers at any time. The greatest benefit of SMS is that it is an easy to use & cost-effective communication tool.
At a glance, how can SMS be used with high impact to optimise your marketing budget?
1. SMS CAMPAIGN
To increase your responses rates of marketing campaign you have to run your campaign constantly and rapidly. Through SMS you are able to send repeated SMS promotions in regards to new arrivals, special offers, new product launches to your consumers at a certain time.
Case study - one of the largest hotels on an international scale has adopted SMS to increase guest numbers and build customer loyalty. The hotel sent out important marketing messages such as specials and promotions directly to its member's mobiles. The use of SMS as a direct marketing tool resulted in a 10-25% uptake of offers sent out by the hotel.
2. SMS ALERTS/REMINDERS
Simple things like reminding or alerting your customers will help you in building a strong relationship with your customers. Through SMS, you can directly remind people about things such as the status of their ordered product, haircut appointments, overdue bills, or when their car is due for a service.
Case study - a well-known pharmacy in Victoria has been sending SMS reminders to their customers when refills are due on repeat scripts and when their medications are ready to be picked up. This has increased their volume of scripts and improved customer loyalty.
3. SMS VOUCHERS/COUPONS
Keep your customers loyal and attract new customers by giving away vouchers that entitle them to discounts or free products.
Case Study - One of the largest food franchises in Australia provided its first SMS voucher campaign. They ran a competition through a radio station and asked listeners to respond by sending an SMS with their name. In reply, they received a confirmation of their entry with an SMS voucher attached. They could redeem it at one of the participating franchises where the voucher directed them.
Above are only a few ways of utilising SMS. In fact there are many ways to utilise SMS to benefit your marketing activities, including auctions, greeting messages, voting, competitions/quizzes, invitations, and payments. As you can see the possibilities are endless.
For further information about how Link:Q SMS benefits your marketing activity, please contact us.
At a glance, how can SMS be used with high impact to optimise your marketing budget?
1. SMS CAMPAIGN
To increase your responses rates of marketing campaign you have to run your campaign constantly and rapidly. Through SMS you are able to send repeated SMS promotions in regards to new arrivals, special offers, new product launches to your consumers at a certain time.
Case study - one of the largest hotels on an international scale has adopted SMS to increase guest numbers and build customer loyalty. The hotel sent out important marketing messages such as specials and promotions directly to its member's mobiles. The use of SMS as a direct marketing tool resulted in a 10-25% uptake of offers sent out by the hotel.
2. SMS ALERTS/REMINDERS
Simple things like reminding or alerting your customers will help you in building a strong relationship with your customers. Through SMS, you can directly remind people about things such as the status of their ordered product, haircut appointments, overdue bills, or when their car is due for a service.
Case study - a well-known pharmacy in Victoria has been sending SMS reminders to their customers when refills are due on repeat scripts and when their medications are ready to be picked up. This has increased their volume of scripts and improved customer loyalty.
3. SMS VOUCHERS/COUPONS
Keep your customers loyal and attract new customers by giving away vouchers that entitle them to discounts or free products.
Case Study - One of the largest food franchises in Australia provided its first SMS voucher campaign. They ran a competition through a radio station and asked listeners to respond by sending an SMS with their name. In reply, they received a confirmation of their entry with an SMS voucher attached. They could redeem it at one of the participating franchises where the voucher directed them.
Above are only a few ways of utilising SMS. In fact there are many ways to utilise SMS to benefit your marketing activities, including auctions, greeting messages, voting, competitions/quizzes, invitations, and payments. As you can see the possibilities are endless.
For further information about how Link:Q SMS benefits your marketing activity, please contact us.
Posted by : WebMaster, July 08, 2010
